Litter Hotspots: Prevent Litter - Cover Your Load
City of Whittlesea
Cover Your Load was a community litter prevention education and behaviour change campaign implemented within the City of Whittlesea to change the long term behaviour of residents using the Wollert Landfill and the Cooper Street Recycling Precinct.
The campaign aimed to highlight the environmental benefits of covering trailer loads when in transit to:
- reduce roadside litter and debris
- protect nearby parklands and waterways
- improve the safety of municipal roads.
Key achievements from this project included:
- 20% increase in residents covering their trailers
- 600 trailer tarps distributed to residents
- conducting five successful community education blitzes.
Case study: Cover your load Case Study 1.4 MB
This case study examines the City of Whittlesea's ‘Cover your load’ community education and behaviour change program, designed to prevent litter arising from unsecured or uncovered trailers.
This report was written by the City of Whittlesea as part of their Litter Hotspots funded project 'Prevent Litter - Cover Your Load'. The report highlights the project's key activities, including communications, PR and marketing undertaken to encourage residents to cover their loads properly to reduce roadside litter when driving to their local landfill and recycling precinct.
City of Whittlesea - Cover Your Load Engagement photos Promotional item 940 KB
These photos highlight engagement activities undertaken as part of the City of Whittlesea's 'Cover Your Load' project.
City of Whittlesea - Cover Your Load flyer Promotional item 1.2 MB
This flyer was used to educate residents on why they should cover their trailer loads as part of the City of Whittlesea's 'Cover Your Load' project.
Last updated: 20/05/2020