Maroondah: Communicating with CALD communities in MUDs
The Communicating with Culturally and Linguistically Diverse Communities (CALD) in Multi-unit Developments (MUDs) project was developed and delivered in partnership with Whitehorse City Council and the Migrant Information Centre (Eastern Melbourne).
The project was designed to develop, assess and evaluate communication resources used to educate CALD residents that live in MUDs in Maroondah and Whitehorse local government areas on how to maximise resource recovery through use of council provided mobile garbage bin waste and recycling service.
The approach of this project was to provide as much opportunity as possible for the community to participate in the development of communication resources and in the delivery of engagement activities. The ultimate goal of the project was to educate CALD residents in order to maximise resource recovery at the project sites and to deliver ongoing engagement programs.
The project team was also interested in how three CALD communities (International students from Deakin University Burwood Campus, Box Hill recently arrived migrants and refugees from Burma) would respond to the following four different communication resources:
1. Online education (URL cards)
2. Fridge magnet
3. Wheelie bin stickers (large, front of bin stickers)
4. Recycling cube.
The success of the project is evidenced by the amount of waste now being diverted from landfill from the project sites with an extra 7 tonnes of recyclable materials now being recovered per annum. The reduction in recycling contamination by 5.4% and the increase of the resource recovery rate by 6.4% is also evidence of the project’s success in improving waste disposal behaviours and increasing awareness of the importance of recycling correctly within the target communities.
In addition to the resource recovery benefits of this project, the findings also provided insight into the types of educational materials that resulted in the greatest improvement to resource recovery. In this case, it was the educational magnets that lead to high improvements in waste disposal behaviours.
CALD MUDs Case Study - Maroondah Case Study 1.7 MB
This case study was developed by Maroondah City Council for the Metro Fund Round 3 'CALD MUDs' project. The project aimed to undertake an education project focusing on designing and testing four communication resources for CALD communities living in MUDs to improve resource recovery rates.
CALD MUDs MF R3 Final Report - Maroondah Report 10 MB
This final report outlines the outcomes, findings, project highlights and recommendations for the Maroondah City Council 'CALD MUDs' project. This Metro Fund Round 3 project aimed to an education project focusing on designing and testing four communication resources for CALD communities living in MUDs to improve resource recovery rates.
Last updated: 27/06/2016