Illegal dumping prevention kit

Illegal dumping costs Melbourne’s 31 metropolitan councils more than $11 million to manage each year, according to a survey we conducted in 2018.

Independent social research on community attitudes about illegal dumping found that while many people know about booked hard waste collection, leaving items out without a booking feels like an easier option or booked collections are wrongly believed to end up in landfill.

Through desktop review, council surveys and MWRRG commissioned social research on illegal dumping, we found there was a need for consistent messaging on correct disposal options to reduce instances of illegal dumping.

Our Illegal dumping prevention kit provides councils with a consistent and practical approach to reducing kerbside illegal dumping.

The kit has two components:

  • A behaviour change framework that illustrates theory and practice, following a community based social marketing approach and draws on evidence from social research and successful illegal dumping programs around Australia.
  • Social marketing collateral to support councils in creating community messaging around illegal dumping prevention and correct disposal options.

Kit collateral includes:

  • hard waste sticker
  • illegal dumping notices
  • illegal dumping sticker
  • illegal dumping barrier tape
  • online articles
  • text for council hard waste webpage
  • hard waste and transfer station icons
  • social media tiles and text.

Although enforcement powers are not required, we strongly encourage council officers implementing this kit to work closely with waste education, cleansing, local laws, customer service and communications teams for optimal results.

Please email Jess Hand, Co-ordinator Programs and Networks at jess.hand@mwrrg.vic.gov.au for the full suite of social marketing collateral, including design files.

Illegal dumping prevention kit resources

  • Illegal dumping prevention kit framework Toolkit 1.4 MB

    This behaviour change framework is part of the Illegal dumping prevention kit. It follows a community based social marketing approach and draws on evidence from social research and successful illegal dumping programs around Australia. Councils can use this framework with the social marketing collateral provided to create community messaging around illegal dumping prevention and correct disposal options.

  • Illegal dumping prevention kit resources Toolkit 1.1 MB

    An overview of the social marketing collateral available in the Illegal dumping prevention kit. This collateral can be used by councils to create community messaging about illegal dumping prevention and correct disposal options. Please email Jess Hand, Co-ordinator Programs and Networks at jess.hand@mwrrg.vic.gov.au for the full suite of social marketing collateral, including design files.

  • Social research into illegal dumping in metropolitan Melbourne Report 1.7 MB

    We commissioned independent research to identify how to reduce kerbside illegal dumping in metropolitan Melbourne. The goal of the research was to learn more about the community’s knowledge, understanding, attitudes and beliefs and how they respond to current and future infrastructure and interventions. The research found that that Melburnians’ attitudes and behaviours to disposing of unwanted goods is a key contributing factor to illegal dumping.

Last updated: 03/02/2021